NTT Data Deal Came Along Quickly, Details On How It Went Down And Why This Deal Hopes To Last “Forever”

On Tuesday, the long awaited rumor was confirmed. NTT Data struck a deal with the IndyCar Series to become the newest entitlement sponsor of the largest open wheel series in North America. Series official admitted though that this deal came about in the 11th hour. NTT Data came on board of Chip Ganassi Racing as a sponsor for the 2012 season. They’ve remained on their cars ever since. NTT Data, a business based in Japan with a revenue of $100 billion, had interest of expanding their reach in North America…

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NTT Data To Become Entitlement Sponsorship For IndyCar Becoming The NTT IndyCar Series

INDYCAR announced today during the North American International Auto Show that global information technology and communications leader NTT has signed a multiyear agreement to become the IndyCar Series title partner. In addition, NTT becomes the official technology partner of INDYCAR, the IndyCar Series, Indianapolis Motor Speedway, the Indianapolis 500 and NASCAR’s Brickyard 400 beginning in 2019. INDYCAR will partner with NTT to deliver digital innovations that enhance the fan experience. These innovations include the evolution of INDYCAR’s mobile application and adoption of NTT’s proprietary Smart Platform to support the sport…

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New IndyCar/Indy 500 Commercial Teases Potential Series Entitlement Sponsor

NBC revealed a brand new commercial during Sunday’s NFL WildCard weekend broadcast between the Philadelphia Eagles and Chicago Bears that featured a promo previewing the 103rd Running of the Indianapolis 500. It was a national spot commercial, one that IndyCar Series fans have been wanting for years. See, prior to the upcoming season, the series has been featured on not just NBC Sports but ESPN/ABC too. The Indy 500 has always been part of the ABC Sports package. Unfortunately, ABC didn’t give the series a whole lot of attention. This…

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“Deja Vu” for Dixon and Kanaan, NTT Data to Sponsor Both at Long Beach This Weekend

INDIANAPOLIS – It’s like the Target sponsored days are back on the Chip Ganassi Racing Verizon IndyCar Series side, as both the No. 9 Honda driven by Scott Dixon and the No. 10 Honda driven by his teammate Tony Kanaan will have the same sponsor this weekend at Long Beach. This time though, it’s obviously not a Target deal, as NTT Data will be the primary colors on both cars for the Toyota Grand Prix of Long Beach (4 p.m. ET/NBCSN/INDYCAR Radio Network). “This will be a bit of déjà vu…

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