Miller Lite/Coors Light Cuts Back NASCAR Involvement For 2018

it’s not surprising that a sponsor these days would cut back their involvement in a sport. That is a common theme in every series across every industry. As marketing strategies and ways people tune into programs are changing, so is the landscape and the all mighty sponsorship dollar. The Miller/Coors deal in NASCAR is the latest example. The beer company has been involved in the sport for decades. Miller has been with Team Penske since 1991 and Coors Light has been the “Official Beer of NASCAR” as well as the…

Read More

Coors Light to be the “Official Beer of IndyCar” as MillerCoors Has Reached Multi-Year Partnership with Series

INDIANAPOLIS – A longtime partner and sponsor in Verizon IndyCar racing has expanded their reach with the series. MillerCoors has reached a multiyear partnership agreement with INDYCAR that will see the second-largest brewer in the United States become the official beer and cider of INDYCAR and activate its status in many Verizon IndyCar Series race markets. “We’re delighted to welcome MillerCoors back to INDYCAR and excited to add another commercial partner to the Verizon IndyCar Series,” said Mark Miles, CEO of Hulman & Co., the parent of INDYCAR and Indianapolis Motor Speedway.…

Read More