Busch Pole Award Is Back, Busch Partners With NASCAR as Official Beer of NASCAR

NASCAR and Anheuser-Busch announced today a multi-year agreement that welcomes the global brand back as an Official Partner and designates Busch Beer as the “Official Beer of NASCAR.” The new partnership builds upon Busch’s industry-wide presence and includes sponsorship of the Monster Energy NASCAR Cup Series™ Busch Pole Award, rewarding the driver with the fastest qualifying time each week.  “We are continuing to evolve our presence in NASCAR because we believe in the power and loyalty of NASCAR fans,” said Chelsea Phillips, Vice President, Value and Beyond Beer brands, Anheuser-Busch.…

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Busch Beer To Send 500 Race Fans To the Daytona 500

The sound of 40 Monster Energy NASCAR Cup Series stock cars rumbling around the 2.5-mile Daytona (Fla.) International Speedway during the 60th running of the Daytona 500 on Feb. 18 will be augmented by 500 fans cheering in unison to toast the start of the 2018 racing season. The iconic #BUSCHHHHH harmony will echo throughout the World Center of Speed as 500 guests of Busch beer take in the Great American Race after meeting Kevin Harvick, the 2014 NASCAR Cup Series champion and driver of the No. 4 Busch Ford Fusion…

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