Lilly Diabetes Pulls XFINITY Series Sponsorship Past 2018, Reed Exploring Free Agency

A few months ago, Lilly Diabetes had some bad publicity when they pulled their sponsorship on Conor Daly for some unfortunate circumstances. It portrayed their company in a bad light. On Monday, they’ve announced that they won’t be returning to NASCAR in general for next season.

Lilly Diabetes announced that they have ended their partnership with Roush/Fenway Racing past the 2018 season. They’ve been on the  No. 16 Ford for Ryan Reed since he made his series debut in 2013 and was the sponsor on his car when he won both of his series wins at Daytona in 2015 and again in 2017. He’s also made the playoffs in each of the last three years.

“For the past five years, we have been fortunate to have had a wonderful partnership with Ryan Reed and Roush Fenway Racing. Together, we have increased awareness among NASCAR fans about the importance of managing diabetes and have inspired people with diabetes to live the lives they want to live,” the company said in a statement announcing its decision. “Moving forward, we have decided to shift our focus to other initiatives that support the diabetes community and, therefore, our partnership with Roush Fenway Racing to sponsor Ryan will end at the conclusion of the 2018 NASCAR season.

“We are grateful to Ryan for his dedication to the diabetes community, and we admire all he has accomplished. We wish him all the success in the future as we turn from sponsor to fans. We also thank Jack Roush and the team at Roush Fenway Racing for their exceptional partnership. As the Official Diabetes Health Partner of NASCAR, we look forward to continuing our support of fans impacted by diabetes through our educational initiatives that raise awareness of the importance of diabetes management and overall good health.”

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