New Sponsors Coming On Board For Toronto

This is at least the third time that I’ve been glad to write a piece like this but business is still booming in the Verizon IndyCar Series. The best way to see the proof of that, not only do you look at the fans in the stands or TV ratings, but look at the sponsorships on the new cars as well. Another race is coming up and more new colors will be on some of the cars for Sunday’s Honda Indy Toronto.

Sebastien Bourdais will carry the Mouser Electronics on his No. 18 Honda this weekend. 

“We’ve won the Indianapolis 500 together, we’ve won the Honda Indy Toronto together, and now unveiling a Mouser and Molex primary car for the 2018 edition of the Honda Indy Toronto is the next big step in our long-standing relationship,” said Vasser-Sullivan co-owner James “Sulli” Sullivan.

All eyes will be on the sharp-looking No. 18 car as championship driver Sebastien Bourdais navigates the tight 11-turn, 1.786-mile course through scenic downtown Toronto — about an hours’ drive from Mouser’s new Canadian Customer Service Center.

“I recently spent time with the Mouser and Molex team members in Texas and can honestly say I was very much impressed with their people and operation,” said Bourdais. “Mouser, Molex and this Dale Coyne Vasser Sullivan team are identical in our pursuits of both speed and excellence, that’s what makes this partnership work,” Bourdais noted.

“We are proud to cheer on Sebastien and the team as they take to the streets of Toronto in the ‘Mouser Machine’ this weekend,” said Todd McAtee, Mouser Electronics’ Vice President, Americas Business Development. “The collaboration between this team, Mouser Electronics, and Molex is a testament to our collective commitment to excellence.”

Mouser, the industry’s leading new product introduction (NPI) distributor with the widest selection of semiconductors and electronic components recently opened its Customer Service Center at Kitchener-Waterloo in the Ontario technology corridor. The new center is designed to support local electronic design engineers, buyers and hardware innovators, helping them to locate the newest products for their designs. Mouser now has 23 offices worldwide, including five in North America.

“All of us at Molex are honored to once again team up with Mouser to sponsor the No. 18 car this season,” said Fred Bell, vice president of global distribution, Molex. “This sponsorship further demonstrates our commitment to our long-term relationship with Mouser, to our joint customers and to new innovations in the automotive industry.”

He’s not the only one with new colors. So is Charlie Kimball.

While his sponsor will remain the same, on his car this weekend will be support for Diabetes of Canada. Novo Nordisk will feature a lighter blue on his No. 23 Chevrolet instead of the normal green and black combo.

This is all great news for the series and their future growth.

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