INDIANAPOLIS – Rahal/Letterman/Lanigan Racing is at it again. They announced another new sponsor to be on Graham Rahal’s No. 15 Honda for the upcoming Verizon IndyCar Series season. With the addition of Fleet Cost & Care on Rahal’s car for the June race at Texas, that marks the third new primary sponsor for RLL in 2018, to go along with another sponsor in United Rentals expanding their effort with the team as they will now sponsor Rahal for five races this season too.
Mix that with Marco Andretti adding US Concrete to his No. 98 Honda for multiple races, PNC Bank sponsoring Scott Dixon for the full season, Sealmaster coming on board with Sebastien Bourdais, Group One Thousand One a full season with Zach Veach, PaySafe and Escuderia Telmex on the No. 19 Honda with Zachary Claman DeMelo and Pietro Fittipaldi and other sponsorships as well, and you have a ton of new companies paying to put their logo and colors on the new 2018 IndyCar for the upcoming season.
This is treading new ground to see this many new deals coming in place for one season.
Not only that, you have existing sponsorships extending deals, NAPA, DHL, NTT Data, Arrow, Gallagher, Novo Nordisk, Fuzzy’s, Hitachi, Menards among others to go along with five new teams, and you get why the arrow is pointing way up in the INDYCAR direction.
Harding, Carlin, Shank, Juncos and Vasser-Sullivan, are willing to invest in the series as new teams. Companies are too. The TV ratings are trending up, the attendance at the tracks themselves are higher as ever before, the social media and internet metrics are rising by the year. This all has the series as one of the hottest commodities in all of sports today.
The TV deals as well as the entitlement sponsorship for the series as a whole is up for negotiations. That could lead to INDYCAR gaining even more revenue on the next deals because look at all the positive momentum the series is garnering.
A new car, new teams and new sponsorships are coming on board and that’s without even knowing what the new TV and entitlement sponsorships are going to be. The ball for those negotiations are in the series executives court. They can do no wrong here.
We’re going to look back on 2017 and 2018 as the time that the pendulum swung back to the INDYCAR side.