NASCAR Charter Leases Getting Out Of Control

NASCAR adopted a Charter system for teams in the Monster Energy NASCAR Cup Series a few years ago. 2018 will be the third year of a nine year agreement for this new system. Basically the benefit of holding one of the 36 charters is a guaranteed spot among the 40 cars that will start all 36 races in a season. Where that helps is that it guarantees a starting spot, meaning those 36 teams can sell sponsorship on those cars guaranteeing that they will definitely be in every race. It…

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BRANDT To Return As Sponsorship For Allgaier, New Paint Scheme Too

With the release of a new paint scheme, BRANDT Professional Agriculture, a leading agriculture retailer and manufacturer of agricultural specialty products, announced the continuation of its sponsorship with JR Motorsports and championship contender, Justin Allgaier, for 19 races in the NASCAR Xfinity Series for the 2018 season. “The results from our partnership with JR Motorsports and Justin Allgaier have improved each year and I’m excited for 2018,” said Rick Brandt, President and CEO of BRANDT Professional Agriculture. “We have competed for the championship the past two seasons and grew business…

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Go Fas Racing Partners With Circle Sport To Gain Charter For Matt DiBenedetto For 2018

It’s been a busy offseason in the shop and also in the office at Go Fas Racing. With the addition of an XFINITY program featuring driver Joey Gase and a 2018 partnership with the historic Wood Brothers Team, GFR is excited announce a partnership with Circle Sport Racing to acquire a charter for the No.32 Ford driven by Matt DiBenedetto. “This deal pretty much fills our plate for the 2018 season,” said Archie St. Hilaire, owner of Go Fas Racing. “We decided that the best long-term strategy for GFR’s original…

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Coca-Cola Extends Deal With NASCAR

Coca-Cola, International Speedway Corporation (ISC) and NASCAR today announced an extension to each of its long-standing partnerships. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and 12 ISC-operated race tracks. The first-of-its kind integrated agreement is designed to deliver value to Coca-Cola across both the sanctioning body and ISC properties. Building on a 50-year relationship in the sport, Coca-Cola utilizes an immersive marketing approach to engage fans, customers and employees across virtually every facet of the…

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David Gilliland To Make Daytona 500 Attempt With Robby Benton Racing

It’s been a great day for David Gilliland and the Gilliland racing family. Earlier this morning, it was revealed that David Gilliland’s son Todd Gilliland would run 19 races in the NASCAR Camping World Truck Series for Kyle Busch Motorsports for the 2018 season. Also part of that announcement was that David Gilliland himself would drive that same No. 4 Toyota in the season opener at Daytona. The reason is because Todd isn’t 18 yet and he can’t compete on tracks bigger than 1.5-miles. Then, later on in the day,…

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Todd Gilliland To Drive No. 4 Toyota With KBM For 19 Truck Races In 2018, Details For Entry Confirmed

Kyle Busch Motorsports announced today that Todd Gilliland will drive the No. 4 Tundra in 19 NASCAR Camping World Truck Series events in 2018 and vie for the Sunoco Rookie of the Year honors. The 17-year-old will make his 2018 debut at Martinsville (Va.) Speedway March 24 and then race at Dover (Del.) International Speedway May before running the remainder of the schedule starting at Charlotte (N.C.) Motor Speedway May 18 after he becomes eligible to compete on larger tracks when he turns 18 on May 15. David Gilliland, Todd’s…

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Horizon Global Corporation Joins Team Penske With Sponsorship Deal With Keselowski/Pagenaud

Horizon Global Corporation has joined Team Penske with a new multi-year partnership beginning in 2018. Horizon Global towing and trailering brands REESE and Draw-Tite® will serve as primary sponsors for the No. 2 Ford Fusion driven by Brad Keselowski in the Monster Energy NASCAR Cup Series (MENCS) races this season at Martinsville Speedway in March and Richmond Raceway in September.  The No. 2 Ford will also carry the REESE branding as an associate sponsor throughout the 2018 MENCS season. Horizon Global will also serve as a full-season associate sponsor on the No.…

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