Racing and the great outdoors have gone hand-in-hand for decades, mainly because of the rich heritage in both passions. On Monday, the relationship got a little stronger.
Richard Childress Racing today announced plans to continue its partnership with Bass Pro Shops during the 2018 racing season. Bass Pro Shops and Cabela’s will serve as a primary sponsor for the No. 31 Chevrolet Camaro in the Monster Energy NASCAR Cup Series and the No. 3 Chevrolet Camaro in the NASCAR XFINITY Series. The partnership marks the first time both iconic outdoor brands will be featured together since Bass Pro Shops and Cabela’s joined forces in September 2017 to establish North America’s premier outdoor and conservation company.
Bass Pro Shops and Cabela’s will be featured as the primary sponsors of Ryan Newman’s No. 31 Chevrolet during the 60th running of the Daytona 500 on February 18, 2018, along with several other select races throughout the 2018 season.
“Our relationship with Bass Pro Shops dates back to the mid-1990s and we’re thrilled to be able to continue it during the 2018 season,” said RCR’s Chairman and CEO, Richard Childress. “Austin, Ty and Ryan are terrific ambassadors for the great outdoors. They are all passionate about our hunting, fishing and conservation heritage which has made this partnership thrive. Next season will be exciting as we welcome Cabela’s, the iconic outdoor brand acquired by Bass Pro Shops, to the RCR family.”