Sparta, KY – In a day and age of racing where sponsorships bolt as quickly as they came in, NASCAR and Kentucky Speedway got some great news on Friday when Quaker State revealed that they’ve signed an agreement to stay as the title sponsorship of the Monster Energy NASCAR Cup Series race at the track through 2022.
The terms of the agreement was revealed today.
“Over the past six years of our relationship with Kentucky Speedway, the Quaker State 400 has continued to deliver incredible experiences to our customers and race fans as well as driving tremendous visibility for the brand,” Patty Lanning, Vice President Marketing, North America Shell Lubricants said. “We’re thrilled to go into year seven of this entitlement with the excitement of continuing the relationship for another five years. Quaker State is proud to paint the Bluegrass State green for years to come.”
In addition to the title sponsorship, the company is extending a deal with the fans.
“We treasure our relationship with Quaker State and are proud of what we have built together in the first six years of the Quaker State 400,” said General Manager of the Kentucky Speedway Mark Simendinger. “Quaker State is an iconic brand and a premiere partner. We look forward to the next six years and delivering more of the innovation and excitement race fans have come to anticipate annually.”
They also made a cool announcement that this was the second extension between the three sides too.
Larry McReynolds was on hand to help with the announcement on Friday.