We now know that 2017’s NASCAR season won’t be as much pressure filled as we thought for Stewart-Haas Racing and Danica Patrick. When Nature’s Bakery backed out of a 20 race sponsorship deal for 2017 and again in 2018, that left SHR and Danica left with a little over a month to find more than a half season worth of sponsorship.
They have now nearly found it.
On Tuesday, Aspen Dental and SHR announced that the dental company has agreed to expand their partnership with the team and sponsor Patrick’s No. 10 Ford for 10+ races in 2017. That’s up from four races just a year ago.
The No. 10 Aspen Dental Ford Fusion will debut in the season-opening Daytona 500 Feb. 26 at Daytona (Fla.) International Speedway.
Aspen Dental has been a partner of SHR since 2012 and aligned with Patrick since 2014. As the brand enters its sixth year with SHR and fourth with Patrick, it will serve as the primary sponsor of Patrick’s No. 10 Ford Fusion for a double-digit slate of races in 2017.
“Our commitment to Danica Patrick goes back almost four years and our relationship with SHR even further,” said Bob Fontana, chairman and CEO of Aspen Dental Management, Inc. “She is a strong advocate for the Aspen Dental brand and a wonderful ambassador for programs like the Healthy Mouth Movement. Danica and Stewart-Haas Racing have encouraged fans to get started on the road to better oral health care while showcasing how Aspen Dental practices make it easy for them. We look forward to our enhanced partnership.”
Patrick has shined a spotlight on oral health across a multitude of channels. As part of the promotion of the Healthy Mouth Movement – a community-giving initiative which has delivered more than $7.5 million in donated dentistry for veterans since its inception – Patrick’s No. 10 car displayed a special paint scheme during the NASCAR Cup Series race at Chicagoland Speedway in September 2015 that featured the names of 2,200 veterans who had been honored by their friends and family. Patrick also appeared in “A Taste of the Future” – a hidden-camera video campaign designed to raise awareness about the long-term consequences of delaying dental care.
“From the first time I visited Aspen Dental’s headquarters in 2013, I was struck by their commitment to helping people and changing lives,” Patrick said. “I love working with organizations that care about people, and teaming up with a group that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding.
“In the years since I first partnered with Aspen Dental, it’s been fun to work on some unique projects with their team. From the ‘Taste of the Future’ video to launching the MouthMobile and then having the ‘Turbocharged Tooth Fairy Squad’ at Talladega last spring, we’ve worked together on some pretty impactful programs. It’s incredible to see firsthand how many people they’ve helped. I’m looking forward to delivering the company’s message at even more races this year.”