INDIANAPOLIS – At the IndyCar Media Day back in February, I asked CEO Mark Miles about the potential about adding a picture of the Borg Warner Trophy to the downtown Indianapolis JW Marriott. He told me exclusively that it was a good idea and something they’d consider.
Fast forward to Monday, the Indianapolis Motor Speedway announced that there’d be a massive Borg-Warner Trophy design with the 100th Running of the Indianapolis 500 logo on the Indy hotel for the Month of May.
Visitors looking to the sky will be greeted by a massive rendering of the iconic Borg-Warner Trophy throughout this epic Month of May. The 100th Running Host Committee has commissioned a 74,538 sq. ft. graphic celebrating the 100th Running of the Indy 500 Presented by PennGrade Motor Oil will adorn the exterior of downtown’s JW Marriott Indianapolis, greeting guests from across the globe traveling to Indianapolis for this year’s race.
“I can’t think of a better way to build anticipation for the 100th Running and celebrate this city’s unique capacity to successfully host marquee sporting events,” said Patty Martin, member of the 100th Running Host Committee’s Executive Committee and the 2016 chair of the 500 Festival Board of Directors. “The 100th Running Host Committee, with its many wonderful volunteers and generous donors, is extremely proud of this effort that will inspire pride amongst Hoosiers and awe from onlookers across the globe.”
The full graphic features the Trophy, an IndyCar, racing stripes and the phase “Epic Race. Epic Place.” It also includes the Host Committee logo lockup, composed of the 100th Running logo and the 500 Festival logo. It will be installed by Hoosier company, Sport Graphics.
In total, the graphic will be 246 ft. wide by 303 ft. tall. The 501 panels which compose the project will be installed by hand beginning today, with full installation complete for most of the Month of May.
If all panels were laid end to end, they would cover 13,200 ft., the 2.5 mile length of the famed Indianapolis Motor Speedway.
Sport Graphics has adorned the JW Marriott twice before with high-profile graphics celebrating the biggest events, the first time for the 2012 Super Bowl and the second time for the 2015 Men’s Final Four. The 100th Running graphic is more than twice the imprint of the Super Bowl image and a third larger than the imprint of the Final Four bracket.
The 100th Running Host Committee is part of the 500 Festival, a nonprofit organization providing life-enriching events and programs celebrating the legacy of the Indianapolis 500 and fostering a positive impact throughout the Hoosier state, working in tandem with the Indianapolis Motor Speedway and the Indianapolis Motor Speedway Hall of Fame museum. The Host Committee includes 12 full volunteer committees and 40 sub-committees with hundreds of enthusiastic community volunteers. These individuals are charged with working together to celebrate and leverage the 100th Running by enhancing the quality of life for all Hoosiers, elevating the image of the State of Indiana, heightening civic pride, creating cultural connection, enabling social impact and stimulating education.