INDIANAPOLIS – The Verizon IndyCar Series and Phoenix International Raceway said when the two sides came to an agreement to put the one-mile track back on the schedule that they didn’t need a title sponsor in the first year of the new relationship to be successful.
PIR said they’re in this partnership for the long haul and wanted to build a fan base again first.
Well, they got a bonus on Wednesday.
Next weekend’s race at the 1.022-mile Arizona track landed a title sponsor as the race will be called the Desert Diamond West Valley Phoenix Grand Prix.
“We are thrilled to announce our partnership with Desert Diamond West Valley,” Phoenix International Raceway President Bryan Sperber said. “Bringing IndyCar to PIR was a substantial goal of ours and this demonstrates the strong local support we have for the upcoming race right here in the Valley. We look forward to showcasing IndyCar here under the lights on April 2 alongside our new partner.”
The Desert Diamond West Valley opened Dec. 20, 2015 near Glendale and Peoria to enormous turnout. Amenities include a casino floor with more than 1,000 gaming devices, dining options and more.
“We are very excited to be partnering with PIR on the Desert Diamond West Valley Phoenix Grand Prix,” said Andy Asselin, CEO of Desert Diamond Casinos & Entertainment. “Both PIR and Desert Diamond offer unique entertainment opportunities to the community, so it just made sense to work together on this fantastic race.”
Tickets for the Desert Diamond West Valley Phoenix Grand Prix are on sale now, with prices ranging from $35-70, and each ticket will include access to Pit Road. Tickets for children are $10; and active-duty military members and veterans will receive discounted pricing as well. Tickets are available online at PhoenixRaceway.com and by phone at 866-408-RACE (7223).